Acer Computer has signed an agreement with Optimiza, one of Saudi Arabia’s leading management consulting and technology services and solutions providers.

The agreement empowers Optimiza to distribute Acer’s commercial range of products including servers, desktops, notebooks and projectors within the kingdom, and provide after sales service.

“Acer is a key player in the kingdom’s IT industry,” said Engineer. Waheed Al Jalaly, MBA, general manager Optimiza.

“We are proud to be associated with a world leader and Optimiza intends to further increase Acer's market share, by working with Acer to address the needs of this growing market segment.”

Acer has embarked on an aggressive channel and marketing strategy with an aim to capture a significant portion of the Kingdom’s fast growing IT market.

Optimiza will help the Acer brand significantly increase its presence in the Saudi market, according to Saudi based Acer executives.

“Acer assigns great value to dynamic partners who make our products more widely available,” said Acer Computer’s country manager for Saudi Arabia Basem J Salaymeh.

“Optimiza has a proven track record, and they mirror our professionalism and dedicated approach toward servicing the Saudi market.  With Optimiza, Acer has strengthened its commercial distribution network,” he added.

Saudi Arabia is the regions largest market, and Acer is the market leader for notebooks with a market share of 25.7 per cent, according to independent research group, IDC. – TradeArabia News Service