Xerox, the global leader in document management, will be demonstrating how its latest innovations for the office can create "Your New Workplace" at Gitex Technology Week next month.

Printing and document management experts will be on hand to give visitors an in-depth insight into the dynamics of "Your New Workplace", the total solution (integrated hardware & software) that is customised for their unique business challenges and discuss the value proposition this offers to them.

Xerox will be participating through their Master Distributor, Computer & Communication Systems, CCS, at hall 4, stand B4-40.

The Middle East market has always been of great importance to Xerox with huge investments being made year on year in this region.

Xerox forecasts are bullish for this region and this comes in line with considerable ME growth experienced over the last few years and key market indicators by leading international analysts on the size & potential of the IT market in general and the ME printing industry in particular.

Xerox Senior VPs will be attending the show this year, underscoring the growing importance of this region, and Gitex 2008 as a key industry forum to attend.

Roy Harding, vice president, Office business, Xerox (DMO) and Marcus Childs, vice president and general manager Xerox Middle East and Africa will be present to meet regional customers & partners.

They will be exchanging views on the future of the printing and document management industry, the role of partnerships & channel as well as the wide spectrum of innovations that Xerox is providing to their customers to meet their specific needs and challenges in an increasingly competitive environment.
 
"It goes without saying that Gitex is an ideal platform for Xerox to showcase its latest innovations. This year we are demonstrating how our customised hardware and software solutions are integrated to create ‘Your New Workplace’ and help customers overcome their common business challenges," said Dan Smith, office marketing manager, Xerox Developing Markets Operations.

"This can be achieved by making sure that companies are always Secure, Productive, Integrated, Colourful, Simple and Green which are the elements of 'Your New Workplace."

Visitors to the show will get a closer look at Xerox's new & extensive range of advanced and affordable innovative printing solutions ranging from digital multifunction systems, monochrome laser printers, colour laser printers, digital scanners, network printers and workgroup fax machines to printers for consumers at a competitive & affordable price. - TradeArabia News Service