In a Middle East first, Dubai Media City will host a two-day marketing and sales seminar titled ‘Guerilla Attack - the New Revolution in Marketing’, as part of its newly launched Guru Talk initiative.

Jay Conrad Levinson, the world’s foremost expert on guerilla marketing, will be the keynote speaker on May 7, with Steve Savage ‘the original guerilla’ leading participants through the key principles of guerilla selling on May 8. The event will be held at the Dubai Knowledge Village Conference Centre.

Increased competition, a challenging economy and fast changing markets demand unconventional weapons and tactics. To survive, a guerrilla must have a different outlook and apply different principles than a big corporation does.

With limited resources they must learn to make every marketing dollar do the work of two, or five or 10. ‘Guerrilla Marketing’ challenges the conventional wisdom that businesses need big budgets to implement a successful marketing strategy.

Levinson is globally recognised as the ‘Father of the worldwide guerilla marketing revolution’ and is author of the landmark Guerilla Marketing book, first published in 1983 and now available in 41 languages with over 14 million copies sold worldwide.

Levinson is considered a pioneer with his innovative, take-no-prisoners approach to marketing for small and medium-size business owners. With many university MBA programmes offering Guerilla Marketing as a subject, the seminar will provide a unique opportunity to hear Levinson explain the key differences between guerrilla marketing and traditional marketing.

Savage is one of the original guerrilla marketers mentioned in Levinson’s famous book Guerrilla Marketing, in which he was described by Jay as 'the greatest and gutsiest guerrilla experimenter I know who is willing to take the risks that must be faced high on the ladder to the top where he is now perched.'

With 30 dramatic years in business, Savage is known to deliver powerful and down-to-earth messages on guerilla sales tactics. He will share anecdotes with participants on how he and two partners took a company from zero to $60 million in six years.

He will provide invaluable insights into techniques for starting and building a business.
“Guerilla Attack - the new Revolution in Marketing” is the inaugural seminar in Dubai Media City’s ‘Guru Talk’ initiative, a learning programme for corporate bodies and individual enterprises featuring insightful workshops where world–renowned experts from relevant industry verticals will share their ‘guru mantras’ evolved over years of actual practice.

The initiative that will further reinforce the region’s premier media cluster as a industry platform developer and thought leader is aimed at organisations based in Dubai, the UAE and the extended GCC market. – TradeArabia News Service