Etisalat has added the recently-introduced channel Noor Dubai on to its current Mobile TV channel list in its endeavour to enhance the Mobile TV service.

Currently, Etisalat provides 20 different channels to its customers through Mobile TV, said a statement from Etisalat.

Etisalat Mobile TV enables customers to enjoy their favorite programs, while on the move, providing unparalleled flexibility and convenience.

“Mobile TV is becoming immensely popular in this part of the world. The increased usage and adaptation has encouraged Etisalat to add more channels and offer rich and diverse content to its customers through an innovative medium," said Khalifa Al Shamsi, vice president marketing/consumer and SMB- Etisalat.

"In the future, we intend to add more channels and create exciting features for our customers, based on their content preferences," he added.

Subscription for Mobile TV service and can be done through SMS by typing "r mtv" and sending it to 1010, or by calling 125, the statement said.

Customers can access Mobile TV service through Weyak, Etisalat’s mobile portal and select for the various available channels.

Etisalat offers 20 most popular channels including Holy Quran, Abu Dhabi Sports, Dubai Sports, Abu Dhabi TV, Al Arabiya TV, BBC World, CNBC Arabiya, Emirates, MBC, Al Jazeera, Al Jazeera International, Sama Dubai, Sharjah channel and Kairali – a Malayalam language channel, specially for the large expat Keralite population living in the UAE, Melody Hits, Melody Aflam, Noor Dubai, and three dedicated channels for Ramadan programs from mbc.-TradeArabia News Service