Oman-based Towell Auto Centre (TAC) has bagged the most coveted award amongst all the Mazda distributors’ world wide in overall customer service.

The joint second prize was shared by Mazda Motors (Hong Kong) Limited and Vehiculos Mazda de Venezuela C.A in Venezuela.

The results were primarily based on all the distributors’ achievements year on year (YOY) on various measurement criterions such as business growth in terms of parts sales and accessory sales, customer service & retention, quality and service readiness, predetermined for the year 2007.

“It is certainly a good start to the year with the announcement of the award. The team at TAC have received record growth in the sales and after sales and service department over the last year," said an elated Hassan Kamer Sultan, Chairman, TAC.

"We have noticed a high growth in the customer satisfaction index and have made extensive efforts in the past several years to reach out to more and more customers through various showrooms and service centres across the country and this award is recognition of all our efforts."

"Our mystery shopping surveys have also helped us tremendously in improving our customer service. We are very happy to receive this award and will continue our endeavour to provide our customers with the best in class,” Sultan added.

LR Ragendran, general manager, Parts Division, said the award was possible because of the continuous improved efforts of the parts and service departments at TAC.

"We constantly implement new customer oriented approach and now with our CRM centre and various parts and service promotional programmes, we only hope that our customer service is further enhanced, he noted.-TradeArabia News Service