DuPont Refinish has launched Go Pro, its online bodyshop to promote its services.

The website promotes the company's services that go beyond paint (marketing, training, etc.) to bodyshop managers and refinishers as well as car owners and fleet, lease and insurance companies, said a statement.

The site was created by B•U•T and is accessible at www.dupontrefinish.eu.

B•U•T built a 3D bodyshop with nine areas. Every area contains information on DuPont Refinish support that is relevant to the activities that take place there.

DuPont Refinish entrusted B•U•T with this assignment because of its track record of four multiple award-winning websites it built for parent company DuPont.

“This interactive and dynamic tool is a very effective visual aid. It underlines our positioning as the productive aftermarket paint brand of DuPont, and proves that we offer solutions for bodyshops to increase their productivity from the reception of the damaged vehicle to its delivery back to the customer. The tour is also a tool that will help our sales teams and distributors be more proactive,” explained Bart Van Loo, DuPont Refinish e-marketing manager EMEA.-TradeArabia News Service