Mazda Kiyora, a lightweight, next generation, urban compact concept car, was recently unveiled at the 2008 Paris International Motor Show.

Mazda Kiyora, meaning 'clean and pure' in Japanese represents the harmony between driving pleasure and environmental and safety features aspired in Mazda's long-term technology development vision, 'Sustainable Zoom-Zoom.'

The concept of Kiyora is based on a city car cutting cleanly through an urban landscape, with water as the design theme.

Equipped with Mazda's next generation 4 cylinder direct injection engine and featuring the company's unique Smart Idle Stop System, the car achieves excellent fuel economy and low CO2 emissions. The improved aerodynamic performance of Nagare design also contributes to this.

'The new Mazda concept car is based on an all-new platform designed to maximize weight reduction and a high level of safety, in pursuit of enhanced driving pleasure. It also features an interior design and new functions that support a youthful lifestyle. Mazda Kiyora is a small, friendly concept car designed to meet the needs of young urbanites and indicates the direction Mazda could take with a car this size in the future – especially in terms of technology,' said Annurag Chawla, head of Marketing and Communications, Towell Auto Centre.

The car features components that are being developed at Mazda for use in the near future – like a next-generation 1.3-litre Disi engine, a new automatic transmission, and a rigid and lightweight bodyshell for very high fuel efficiency and low emissions. Kiyora’s design supports these technologies with aesthetic features that are expressive of the water theme yet highly functional. - TradeArabia News Service