Al Fara'a Properties has announced the launch of ‘Image Residences’, an Dh505 million ($137.4 million) two-tower project, which marks the developer’s initial foray into Downtown Jebel Ali.

Al Fara'a Properties is the flagship subsidiary of the Al Fara'a Construction, Industrial and Property Group.

With the launch of the prime residential towers project, the developer’s projects’ consolidated value has now crossed Dh1 billion ($272 million) after the launch and tremendous sales success of its previous developments including 'Le Grand Chateau', 'Manhattan Luxury Apartments' and ‘Mulberry Mansions’.

Units within the new Al Fara'a development to be delivered in 2011, are being offered at a convenient financing scheme of up to 90 per cent and will be showcased at the Cityscape which begins in Abu Dhabi from tomorrow (May 13).

A lavish residential development comprising 17-storey and 11-storey towers, ‘Image Residences’ will offer a selection of sophisticatedly-designed spacious studio, one, two- and three-bedroom apartments and plush townhouses, said a company official.

Each apartment has been imbedded with chic and fashionable details that complement the stylish standard of living in Downtown Jebel Ali, in addition to well-appointed interiors, fully fitted kitchens and spacious walk-in wardrobes.

Equipped with smart home technology, the units will have round-the-clock hour security and CCTV, central air conditioning and state-of-the-art fire alarm system, high-speed internet connectivity and a back-up power system.

Ample rest and relaxation facilities will also be provided, including a landscaped leisure deck on the podium level, swimming pools with a separate pool for children, an outdoor seating and BBQ area, a fully-equipped gym and retail outlets at the ground floor.

“The massive developments within Downtown Jebel Ali and its importance as a landmark development in Dubai has truly made an impact on us, which is why we have chosen this location for ‘Image Residences’,” said Natasha Gangaramani, director, Al Fara’a Construction, Industrial and Property Group.

“With the launch of this project, we are expecting to reinforce to investors our unmatched capability in offering top-quality residential developments within the most ideal locations at competitive rates,” she noted.

The developer has identified Downtown Jebel Ali as the perfect location for its newest project due to its easy accessibility and the large-scale projects, which are set to be built within this new residential and business community.

As one of today’s most important addresses in Dubai, the 200-hectare, mixed-use urban community along an 11-kilometre stretch of Sheikh Zayed Road will have three individual districts - The Urban Centre, The Trellis and The Medina.

Upon the completion of the upcoming Dubai Metro system, ‘Image Residences’ will be minutes away from the rest of Dubai and the new Dubai World Central International Airport - the world’s largest passenger and cargo terminal.

“Following the outstanding success of our projects, we are seeking to conquer another important community development in Dubai through the launch of ‘Image Residences’. ‘Image Residences’ carries with it the relaxed but highly stylish aura of our previous projects while complementing the overall theme of Downtown Jebel Ali,” Nitesh Gangaramani, director, Al Fara'a Properties, added.-TradeArabia News Service