Emirates International Properties, the joint real estate development arm of Emirates International Investment Company and National Holding, has re-branded itself as Bloom Properties.

“The new brand reflects our aspirations to become a leading developer in new growth markets ranging from Morocco to Vietnam and from Kazakhstan to South Africa,” said  Bloom CEO Hani Shammah speaking from the property developer’s Abu Dhabi-based head office.

Bloom conveys a fresh approach to community property development which aspires to usher in a new generation of property development, heralding a younger approach, setting it apart from other developers in the capital.

The heart of Bloom’s business is property development. The company is currently developing a multi-billion dollar portfolio of large-scale, mixed-use, master-planned communities that are strategically located across the region and beyond.

The company’s portfolio already includes successfully completed residential and commercial towers, as well as numerous retail and residential compounds throughout the UAE.

Several multi-use projects currently under construction include the recently announced Abu Dhabi Marina, an exclusive mixed-use community located in the prestigious Al Bateen area and the 660-hectare Dounya Park community rising in Algiers.

The forthcoming Bloom communities will incorporate unique assets with strong operators in the educational, hospitality, healthcare and leisure fields, depending on the location.

Bloom will be launching the sale of “Bloom Gardens” in summer 2008, a luxury residential community with over 600 apartments and villas and located in the heart of Abu Dhabi, in addition to announcing a prestigious hospitality project in Al Ain shortly after in September.

Bloom believes that Abu Dhabi and other selective fast-growing markets offer enormous potential. It is expected to have operations in five countries within the coming year.- TradeArabia News Service