Al Fara'a Properties has completely sold out the first phase of its Dh505 million ($137.5m) ‘Image Residences’, merely days after its launch.

Attracting large-scale interest from regional and global investors for its latest project, the developer seeks to leverage the project’s outstanding sales performance to further strengthen its expansion plans, the company said in a statement.

The developer has also completed its successful participation at the recently concluded Cityscape Abu Dhabi held at the Abu Dhabi National Exhibition Centre, where it showcased its latest project and complete portfolio.

The developer has attributed the project’s tremendous success to its high quality and wide array of offerings, which include a selection of sophisticatedly-designed spacious studio, one, two- and three-bedroom apartments and plush townhouses.

Comprising of a 17-storey and 11-storey tower, the development will boast of smart home technology, in addition to a host of other amenities such as a landscaped leisure deck on the podium level with a swimming pool and children’s pool, a fully-equipped gym, outdoor seating and BBQ area.

Retail outlets at the ground floor will also be available for the benefit of future residents.

“The success of our developments continues to be a credible representation of the brand equity we are building for Al Fara’a that is mainly fuelled by our aspiration to let more customers acquire our offerings through our flexible payment terms,” said Al Fara’a Properties director Natasha Gangaramani.

“The response we have gathered at Cityscape Abu Dhabi was overwhelming, with our investors showing great confidence in us as a result of our rich history of 28 years in the construction and development industry and our strong commitment to the timely delivery of our projects.”

Providing a fitting location for ‘Image Residences’, Downtown Jebel Ali is a 200-hectare mixed-use urban community along an 11-kilometre stretch of Sheikh Zayed Road that is comprised of three individual districts - the Urban Centre, the Trellis District and the Medina District.

Designed to exude the aura of historic desert cities while incorporating modern amenities, the Medina District will provide an ideal backdrop to ‘Image Residences’ and other mid and low-rise residential neighbourhoods.

Small courtyards, plazas, cafes and local shops will accentuate the overall family-friendly environment of the district, which will boast of cobblestone streets and walkways to entice residents and visitors to walk around and experience the tranquillity of the new residential hub.   

"'Downtown Jebel Ali’ complements our vision for ‘Image Residences’ - one of luxurious living that is in stride with the pace of the fast-evolving modern Dubai. We believe that the wide range of amenities, which perfectly complement the lifestyle of residents seeking to establish themselves within a dynamic environment such as Downtown Jebel Ali, have also driven the success of the project. As a leading developer, our aim is to constantly provide projects, which perfectly address customers’ requirements in terms of quality, location and investment returns,” said Gangaramani. – TradeArabia News Service