LG Electronics has pledged to consolidate its position in the Middle East and Africa commercial display business.

The company will target high-traffic areas such as airports, malls and hospitals, the digital leader said in a statement.

In its strategy to target these niche sectors, LG launched its latest range of commercial monitors at a press conference held at the InterContinental Hotel in Dubai Festival City.

The new line-up of LG Flatron commercial monitors is aimed at shopping malls, construction companies, airports and clients requiring high-performance digital signage.

“In the Middle East and Africa, the commercial display market continues to evolve, with increased needs for advanced functionality and connectivity in a reasonably priced package,” said LG Electronics Middle East and Africa Regional Company President and CEO KW Kim.

“The addition of our latest series allows LG to offer superior image quality and improved compatibility, without compromising on reliability in a wider range of commercial applications.”

As per the first quarter results announced last month, Digital Display Company sales jumped 32.1 per cent to $3.808 billion powered by rise in sales of flat TVs and monitors; LCD TVs 82pc, Plasma TVs 18pc and monitors 30pc from a year earlier. PDP module sales grew 17pc on year thanks to the company’s demand in plasma TVs and 32 inch line-ups to the company and other vendors. Operating profit successfully recovered to $1 million.

“The LCD monitors sector is undergoing constant development and demand is increasing especially on big size commercial products,” Kim added.

“We at LG are keen to address the market demand by creating and designing this new line of products that suits their intricate needs. Now, our customers have a wider range of LCD commercial monitors to select from depending on their needs and its usage.” 

This series joins the complete portfolio of high-end monitors series, providing an affordable complement for display and presentation opportunities requiring accurate and precise image reproduction.

Several major companies in the Middle East have expressed interest in this line of products while others have placed orders. – TradeArabia News Service