Sharaf DG retail outlets is holding an in-store shopping festival which promises `Gitex Shopper' promotional deals, on a wide range of electronic and IT brands.

While Gitex Shopper primarily caters to this category of shoppers and offers a limited product and model range, Sharaf DG will have fantastic deals and unprecedented offers across it’s extensive range of products, said a company official.

'At Gitex Shopper, looking for a particular brand or product can be quite a daunting task and getting the attention of the sales staff is difficult with crowds thronging the counters,' said Nilesh Khalkho, CEO Sharaf DG.

'At Sharaf DG, there is a separate area created to differentiate a bigger range of products which are on offer. Also we will ensure that the consumers get a better value in terms of shopping experience and killer offers as compared to other retail outlets. In addition to this, at Sharaf DG, we also offer up to ‘100 per cent consumer finance’ and after sales service,' he added.

The store also retails unique products such as the Annihilator, the fastest gaming PC that is exclusive with Sharaf DG, Sonim GSM cell phone – certified to be the world’s most toughest cell phone with WAP and Bluetooth or even the world’s slimmest LCD.

Sharaf was recently awarded the ‘Best Retailer for Marketing/ Promotion’ and ‘Store Concept of the Year’ at the Middle East Retail Academy Awards Ceremony in Fujairah in May.-TradeArabia News Service