Saturday 20 September 2014
 
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TNS

‘Targeted advertising works better’: expert

Even in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert. Steve Hamilton-Clark, CEO, TNS Mena, a leading cus

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What is the secret recipe for brand success?

What is the recipe behind the success of brands like Johnnie Walker that make them stand out from the rest. A new research reveals the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi &ndas

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Surveys should deliver better insights: expert

Marketers are being urged to optimise their survey design in order to deliver better insights into what people do, said an expert.   Steve Hamilton-Clark, CEO of TNS Mena, a leading custom market research organis

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‘Zombie’ products killing consumer brands

Companies have been damaging their business by launching ‘zombie’ and ‘cannibal’ products that eat into their profits, a report said. ‘Zombie’ products fail to provide long-term growth, acting a

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UAE 'tops global smartphone ownership'

Seventy-eight per cent of UAE residents own a smartphone compared to the global average of 42 per cent, a report said, adding that nearly 40 per cent of consumers in the Emirates either own, or are looking to own, a tablet. Mobile

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Smartphone penetration at 73pc in UAE

The smartphone market in the UAE is strong with a 73 per cent penetration and most consumers looking to upgrade devices, said a research study. The TNS Annual Mobile Life Study draws on consumer behaviour, motivation, attitudes an

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Women ‘major influence in retail sector'

In line with global figures that point to women accounting for consumer spending worth $20 trillion, they are becoming a major retail influencer in the region with new demands on products and services, said an expert. Steve Hamilton-Clark,

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79pc in UAE ‘look to start using LBS’

Around 79 per cent of mobile users in the UAE who currently don’t use location-based services (LBS) wish to start benefiting from the range of services, a report said. The majority of people around the world now recognise the value of shar

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TNS launches ‘Shabab Tek’

Global consumer insights leader TNS has launched “Shabab Tek”, the first of its kind research study in Middle East. In a one of its kind cultural connect study conducted amongst 16 to 25 year-olds in Saudi Arabia, UAE and Kuwait TNS Middle

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