Even in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert.
Steve Hamilton-Clark, CEO, TNS Mena, a leading cus
What is the recipe behind the success of brands like Johnnie Walker that make them stand out from the rest. A new research reveals the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi &ndas
Marketers are being urged to optimise their survey design in order to deliver better insights into what people do, said an expert.
Steve Hamilton-Clark, CEO of TNS Mena, a leading custom market research organis
Seventy-eight per cent of UAE residents own a smartphone compared to the global average of 42 per cent, a report said, adding that nearly 40 per cent of consumers in the Emirates either own, or are looking to own, a tablet.
The smartphone market in the UAE is strong with a 73 per cent penetration and most consumers looking to upgrade devices, said a research study.
The TNS Annual Mobile Life Study draws on consumer behaviour, motivation, attitudes an
In line with global figures that point to women accounting for consumer spending worth $20 trillion, they are becoming a major retail influencer in the region with new demands on products and services, said an expert.
Around 79 per cent of mobile users in the UAE who currently don’t use location-based services (LBS) wish to start benefiting from the range of services, a report said.
The majority of people around the world now recognise the value of shar
Global consumer insights leader TNS has launched “Shabab Tek”, the first of its kind research study in Middle East.
In a one of its kind cultural connect study conducted amongst 16 to 25 year-olds in Saudi Arabia, UAE and Kuwait TNS Middle