Thursday 17 April 2014

Surveys should deliver better insights: expert

Marketers are being urged to optimise their survey design in order to deliver better insights into what people do, said an expert.   Steve Hamilton-Clark, CEO of TNS Mena, a leading custom market research organis


‘Zombie’ products killing consumer brands

Companies have been damaging their business by launching ‘zombie’ and ‘cannibal’ products that eat into their profits, a report said. ‘Zombie’ products fail to provide long-term growth, acting a


UAE 'tops global smartphone ownership'

Seventy-eight per cent of UAE residents own a smartphone compared to the global average of 42 per cent, a report said, adding that nearly 40 per cent of consumers in the Emirates either own, or are looking to own, a tablet. Mobile


Smartphone penetration at 73pc in UAE

The smartphone market in the UAE is strong with a 73 per cent penetration and most consumers looking to upgrade devices, said a research study. The TNS Annual Mobile Life Study draws on consumer behaviour, motivation, attitudes an


Women ‘major influence in retail sector'

In line with global figures that point to women accounting for consumer spending worth $20 trillion, they are becoming a major retail influencer in the region with new demands on products and services, said an expert. Steve Hamilton-Clark,


79pc in UAE ‘look to start using LBS’

Around 79 per cent of mobile users in the UAE who currently don’t use location-based services (LBS) wish to start benefiting from the range of services, a report said. The majority of people around the world now recognise the value of shar


TNS launches ‘Shabab Tek’

Global consumer insights leader TNS has launched “Shabab Tek”, the first of its kind research study in Middle East. In a one of its kind cultural connect study conducted amongst 16 to 25 year-olds in Saudi Arabia, UAE and Kuwait TNS Middle

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