Thursday 24 May 2018
 
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Emirates launches new ad campaign for Saudi Arabia

Emirates has launched its first bespoke campaign with a series of short videos specifically targeted to Saudi Arabia, cleverly interlacing comedy to address the pain points of travel and showcase the airline's Economy class experience.

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Emirates launches new ad campaign for Saudi Arabia

Emirates has launched its first bespoke campaign with a series of short videos specifically targeted to Saudi Arabia, cleverly interlacing comedy to address the pain points of travel and showcase the airline's Economy class experience.

More…

Turkish Airlines launches new ad campaign

Turkish Airlines debuted its new commercial on February 4 during the NFL’s final game and the most-watched show in US TV history, the Super Bowl.   Award-winning Danish director Martin Aamund took the reins for the film,

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Tourism Ireland launches promotional space campaign

To celebrate the opening of Star Wars: The Last Jedi, Tourism Ireland has launched a physical billboard in to space to announce Ireland as a truly out of this world destination. The tourist board poster was launched in to space by

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Jennifer Aniston makes a new friend on Emirates

Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the airline. The ad builds on the success of the first

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New ad drive for sustainable development to be unveiled

The new ‘global goals’ for sustainable development will be unveiled by the United Nations on September 25 in the presence of 193 leaders.   Project Everyone, the brainchild of Richard Curtis, British filmmaker, hum

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Advertising industry to convene at Ghana conference

The International Advertising Agency (IAA) in conjunction with the Advertising Association of Ghana (AAG) is set to host a conference that will focus on advertising industry trends, insights and future developments. The Africa Ris

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Emaar Malls listing ‘could be first of other IPOs’

Dubai real-estate conglomerate Emaar Properties is set to launch its initial public offering of its profitable malls business this month, a positive move for existing investors as a spinning off and separate listing will most likely raise the va

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Facebook ads to target users based on Web data

Facebook is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.

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Ad spend to spur print sector’s growth

The regional printing industry is expected to hit $5 billion with a surge in advertising spend, apart from the rise in investment in the run up to the World Expo 2020, said a senior official. Print accounted for nearly three-fourt

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