Sunday 4 December 2016
 
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rebrand

Saudi Hollandi rebrands to Alawwal Bank

Saudi Hollandi Bank, the kingdom's oldest lender, said it has rebranded to Alawwal Bank (The First in Arabic). The name change marks the start of a transformation that will see the bank build on its reputation for innovation a

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Construction consultancy Bruce Shaw rebranded

International construction consultancy Bruce Shaw said it has changed its name to Linesight. The company, which is one of the most respected and trusted in the industry, has a wide range of multinational clients across the world a

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Cards and Payments Middle East rebranded

Cards and Payments Middle East has been rebranded to Seamless, to ensure the event’s branding reflects the current state of the industry and the content and services showcased at the show. Joseph Ridley, general manager of exhibit

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Unisono inducted into global Hall of Fame

Bahrain-based Unisono, a top creative agency, has been inaugurated into the REBRAND 100 Hall of Fame, making it the first Middle Eastern agency to be recognised and only one of 25 globally. The inauguration is an immense achieveme

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MBLM rebrands Ajman Tourism

MBLM, the brand intimacy agency focused on building the ultimate brand relationships, announced the recent launch of a new destination identity for the UAE emirate Ajman. Under the patronage of His Highness Sheikh Ammar bin Humaid

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Centara Hotels & Resorts takes on a new identity

Starting this year, leading global hospitality group Centara Hotels & Resorts will be renamed Central Hospitality International (CHi). This is a refresh and renaming of the management and holding company behind its collection

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MOBIbucks rebrands itself as ‘Quisk’

MOBIbucks, a leading payments technology company specialising in digitising cash, has now rebranded itself as Quisk across all global markets, including the UAE and the Middle East.   Ziad Alshobaki, managing dir

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Al Masah Capital rebrands ‘Healthcare Mena Limited’

‘Al Masah Capital Limited’, a leading alternative investment and asset management firms, has rebranded its healthcare private equity initiative, ‘Healthcare Mena Limited’ (HML), to ‘Avivo Group.’

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Al Masah Capital rebrands ‘Healthcare Mena Limited’

‘Al Masah Capital Limited’, a leading alternative investment and asset management firms, has rebranded its healthcare private equity initiative, ‘Healthcare Mena Limited’ (HML), to ‘Avivo Group.’

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BMW Group rebrands MINI into higher slot

The BMW Group has announced that it is realigning the MINI brand’s product and brand strategy with the positioning of the new MINI Clubman in a higher vehicle class. At the world premiere of the new MINI Clubman in Berlin, P

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