Friday 27 May 2016
 
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rebrand

Unisono inducted into global Hall of Fame

Bahrain-based Unisono, a top creative agency, has been inaugurated into the REBRAND 100 Hall of Fame, making it the first Middle Eastern agency to be recognised and only one of 25 globally. The inauguration is an immense achieveme

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MBLM rebrands Ajman Tourism

MBLM, the brand intimacy agency focused on building the ultimate brand relationships, announced the recent launch of a new destination identity for the UAE emirate Ajman. Under the patronage of His Highness Sheikh Ammar bin Humaid

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Centara Hotels & Resorts takes on a new identity

Starting this year, leading global hospitality group Centara Hotels & Resorts will be renamed Central Hospitality International (CHi). This is a refresh and renaming of the management and holding company behind its collection

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MOBIbucks rebrands itself as ‘Quisk’

MOBIbucks, a leading payments technology company specialising in digitising cash, has now rebranded itself as Quisk across all global markets, including the UAE and the Middle East.   Ziad Alshobaki, managing dir

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Al Masah Capital rebrands ‘Healthcare Mena Limited’

‘Al Masah Capital Limited’, a leading alternative investment and asset management firms, has rebranded its healthcare private equity initiative, ‘Healthcare Mena Limited’ (HML), to ‘Avivo Group.’

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Al Masah Capital rebrands ‘Healthcare Mena Limited’

‘Al Masah Capital Limited’, a leading alternative investment and asset management firms, has rebranded its healthcare private equity initiative, ‘Healthcare Mena Limited’ (HML), to ‘Avivo Group.’

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BMW Group rebrands MINI into higher slot

The BMW Group has announced that it is realigning the MINI brand’s product and brand strategy with the positioning of the new MINI Clubman in a higher vehicle class. At the world premiere of the new MINI Clubman in Berlin, P

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Arab Banking Corporation rebranded Bank ABC

Arab Banking Corporation (ABC) has revamped its corporate identity and changed its brand name to Bank ABC in time for its 35th anniversary celebrations. The change to a single, unifying global brand name and corporate i

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ibtm world confirms high level of rebooks

Ibtm world (formerly EIBTM) has confirmed an impressive number of rebooks following the success of the show which took place in Fira Gran Via Barcelona last year. The rebranded event is set to welcome leading meetings industry sup

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Alpha Destination unveils new projects at ATM Dubai

Alpha Destination Management unveiled new projects including the Gourmet Bus, I Venture Card and Stars on Board at the Arabian Travel Market in Dubai, UAE, which concluded today (May 7). It is its first participation after it was

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