The BPG Group, an integrated marketing solutions group in the Mena region and a member of the WPP Group, has launched a new dedicated social media business unit.
The unit, named BPG|Social, was launched during the BPG Group’s 19th
WPP, a world leader in marketing communications, said its key agencies MediaCom and Media Insight will merge under the MediaCom brand to create a larger media network with combined operations in Beirut, Riyadh, Casablanca.
The WPP move is
Research International (RI), a leading marketing research and innovation agency and a member of the WPP Group, has planned a new global re-branding initiative that symbolizes the company’s ongoing commitment to partnering with clients on their mos