Sunday 20 April 2014
 
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WPP

BPG Group launches social media unit

The BPG Group, an integrated marketing solutions group in the Mena region and a member of the WPP Group, has launched a new dedicated social media business unit. The unit, named BPG|Social, was launched during the BPG Group’s 19th

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MediaCom, Media Insight set for merger

WPP, a world leader in marketing communications, said its key agencies MediaCom and Media Insight will merge under the MediaCom brand to create a larger media network with combined operations in Beirut, Riyadh, Casablanca. The WPP move is

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RI launches major re-branding initiative

Research International (RI), a leading marketing research and innovation agency and a member of the WPP Group, has planned a new global re-branding initiative that symbolizes the company’s ongoing commitment to partnering with clients on their mos

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