Saturday 10 October 2015
The Nielsen Company

Nielsen names new media product head

The Nielsen Company has appointed Steve Hasker as the new president, Media Product Leadership and Advertisers Solutions unit, effective November. Hasker will be based out of Nielsen’s New York head office. Hasker is currently a partner at


Jeeran signs up for Nielsen's solutions

Jeeran, one of the largest Arab blogging community, has signed up for Nielsen’s Market Intelligence, the leading online measurement solution for the Middle East and North Africa region. Launched in 2000, Jeeran is the first Arab web hostin


Nielsen and Facebook form strategic alliance

The Nielsen Company and Facebook have entered into a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products. The alliance combines Facebook’s global consumer reach with Nielsen’s market


Dubai Media City to hold workshop

Dubai Media City will host a workshop titled ‘Anywhere, Anytime Media Measurement’, to highlight the latest developments in media evaluation and its role in the regional industry. Organized in partnership with The Nielsen Company, a leadin

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