Middle East advertising expenditure is expected to grow 4.8 per cent this year, despite a sharp decline over the last two years, said a report.
Adspend shrank 14.9 per cent in 2011 and grew a meagre 1.4 per cent last year, followi
The global downturn will not seriously affect pan-Arab advertising industry, as the affected insurance and real estate sectors constitute only 12 per cent of the total advertising spend, according to a regional expert.
'The industry is
UAE's adspend has surged to $929 million in the first half of the year from $655 million for the same period last year, an increase of 47 per cent, according to a report by the Pan Arab Research Centre.
Adspend of all GCC countries tog