Thursday 10 July 2014
 
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adspend

Mideast adspend to grow 4.8pc this year

Middle East advertising expenditure is expected to grow 4.8 per cent this year, despite a sharp decline over the last two years, said a report. Adspend shrank 14.9 per cent in 2011 and grew a meagre 1.4 per cent last year, followi

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Real estate, insurance make up '12pc of ME adspend'

The global downturn will not seriously affect pan-Arab advertising industry, as the affected insurance and real estate sectors constitute only 12 per cent of the total advertising spend, according to a regional expert. 'The industry is

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UAE H1 adspend jumps 47pc

UAE's adspend has surged to $929 million in the first half of the year from $655 million for the same period last year, an increase of 47 per cent, according to a report by the Pan Arab Research Centre. Adspend of all GCC countries tog

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