There is a severe shortage of online news content in the Arab world, said Mo Elzubeir, founder and managing director of Mediastow, leading media intelligence company in the Middle East.
Though almost every print newspaper has web presence,
Mediastow, a leading media intelligence company in the Middle East, anticipates that leading social media website Facebook will lose its popularity in 10 to 15 years.
“When it comes to the Internet, everything is cyclical. The fate of MySp
Social media has become a crucial element in today’s communications strategy, effectively supporting conventional media, said an expert.
“This type of digital media does not pose a threat to conventional media; on the contrary social media
Mediastow, a leading media intelligence agency, has launched the region’s first-of-its-kind integrated platform for social media, print and broadcast monitoring, analysis and measurement.
Mohamed Elzubeir, head of Mediastow, said the move
UAE's real estate industry got less negative media coverage in the third quarter, compared to the same period last year, according to a report by a leading media monitoring and evaluation company.
The report, the fifth in the series by
UAE real estate developers are in a race to establish their standing, according to a report which analyses PR activities of the UAE’s top eight developers and the real estate sector in the UAE media.
The second quarter Real Estate Media Re
While trust plays an important part in UAE real estate developers’ race to establish their standing, the role of media is crucial in building this trust, says a report.
The second quarter Real Estate Media Report of Mediastow, the lea
Mediastow, a leading media intelligence agency, has been selected by World View Communications, the public relations and communications arm of Dubai World, to manage all its media intelligence requirements.
The partnership will enable Worl
The total spend on media monitoring and coverage analysis in the Gulf rose sharply in 2008, reaching the $25 million mark in the first ten months of the year, of which 20 per cent was government spend, said a media expert.
The ongoing glob
Mediastow, the Middle East’s leading media intelligence firm, won the Amec Communication Effectiveness Award 2008 in the ‘Best Use of Integrated Media Evaluation/Research’ category.
It is the first company in the Middle East to win