Tuesday 7 July 2015
 
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Pepsi, Lays launch Ramadan campaign

Pepsi and Lays have launched their Ramadan campaign across the region through the exclusive video clip featuring the voice clip featuring the voice of Emirati singer Hussain Al Jassmi. Starring celebrities from old and new eras su

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PepsiCo wins partnership with UEFA Champions League

PepsiCo’s flagship brands Pepsi, Pepsi Max, Lay’s and Gatorade are joining forces with the UEFA Champions League as PepsiCo signed a new partnership with the European club football tournament. The agreement will offici

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Pepsi backs Arab Idol winner to produce video

Pepsi Middle East and Africa is supporting the first music video of Hazem Sherif, the winner of Arab Idol, in a move to contribute to the music industry by supporting and empowering emerging talents of the region. “Supportin

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Bustan Al-Wataniya in deal to sell distribution rights of SSFL

Bustan Al-Wataniya, a leading distributor of fast moving consumer goods (FMCG) in Kuwait and a subsidiary of Towell International Holding, has signing a  deal that stipulates selling the distribution rights of a range of food products owned

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Kuwaiti family mulls sale of Americana group

Kuwait's billionaire al-Kharafi family is looking to sell Americana, one of the Middle East's largest food companies, and has hired bankers to explore a deal, four sources familiar with the matter told Reuters. There is no

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Equity firm buys into Algerian Pepsi bottler

Africa-focused investor Emerging Capital Partners (ECP) said it is buying 33 per cent of Atlas Bottling Corp, an Algerian firm which bottles PepsiCo Inc's drinks. ECP is buying the stake from Group Mehri, a prominent Algerian

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Saudi council says $800m Pepsi deal 'illegal'

The SR3 billion ($800 million) PepsiCo franchise deal by the National Bottling Company, a division of Ahmad Hamad Al-Gosaibi & Brothers, has been termed illegal by the Competition Council of the Ministry of Commerce and Industry, a report sa

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Pepsico launches Eid gift drive for needy kids

PepsiCo has launched a new  campaign that will deliver a message and gift to a needy child during Eid. The participants in the Atta ‘Yalla Give Now’ campaign can write a personalised happy message online and choos

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Dubai Refreshments nets $16m in H1

Dubai Refreshments, the sole franchisee, manufacturer and distributor of Pepsi-Cola products in Dubai, Sharjah and Northern Emirates, has announced a net profit of Dh60 million ($16.33 million) in the first half of 2013. The first

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Pepsi launches global campaign with Beyonce

Pepsi has launched a new global advertising campaign with Beyonce in a creative collaboration with the American singer and actress. The campaign debuted in a special digital premiere on youtube.com/pepsi, followed by airings in mo

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