Thursday 17 April 2014
 
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Rebranding

Awards to celebrate Mena excellence in rebranding

The Transform Awards, Europe's largest and most accomplished celebration of rebranding, repositioning and brand transformation, has launched Transform Mena to benchmark regional excellence in rebranding. The awards serve as th

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Noor Islamic Bank renamed Noor Bank

Dubai-based Noor Islamic Bank has been renamed Noor Bank in a move aimed at underlining its local and international growth ambitions and broadening the appeal of its Islamic finance products and services. The simplified name under

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Ooredoo sees strong results from rebranding

Six months on from the beginning of its global brand transformation process, Ooredoo continues to build on its promise to take its business to another level, said Group CEO Dr Nasser Marafih. In February 2013, Ooredoo had launched

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Alshamel launches new brand identity

Alshamel Travel & Tourism has launched its new brand identity as Alshamel Travel, and also introduced a new logo to reflect the company’s new approach to travel business. The new emblem is built from different slices of the globe merge

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Hilton plans DoubleTree rebranding drive

Hilton Worldwide, the leading global hospitality company, said it is set to launch a new, year-long, global rebranding initiative for its 'DoubleTree by Hilton' brand. The announcement comes after the hotelier commemorated its 250th hotel

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Corus Tubes rebrands as Tata Steel

Corus Tubes has adopted Tata Steel as its new identity. From September 27, the Tata Steel name and logo began to appear on the company’s transactional documents, product deliveries, locations and vehicles. Not everything will change immedi

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Lebanon’s rebranding 'to step up growth'

Lebanon’s intensive nationwide rebranding initiatives will help accelerate Lebanon’s transformation into one of the world’s premier tourist and business destinations, according to a branding expert. The government and the business sector n

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Tele-Gulf Directory rebrands

Tele-Gulf Directory Publications, in its 30th year as the region’s leading directory publisher, has unveiled its new corporate identity, and will now be known as Primedia International. However, the company’s commitment to quality, se

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