Monday 21 August 2017
 
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Rebranding

Mena Commerce rebrands; changes name to Cognitev

Dubai-based technology firm Mena Commerce has rebranded with four key upgrades, including a revamped approach concentrating more on marketing, advanced technology utilising artificial intelligence, a new website and a new name to Cognitev.

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Saudi EPC company rebranded as Arkad

Saudi KAD, a leading engineering, procurement and construction (EPC) company in the kingdom, has announced its new corporate identity, and changed its brand name to Arkad with immediate effect. The rebrand marks the company's

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Centurion unveils global rebranding at Intersec

Centurion, a world leader in above-the-neck protection, has unveiled a major global rebrand and focus on the Middle East at the Intersec trade fair in Dubai, UAE.   This follows news of Centurion putting in place manufacturing

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Centurion unveils global rebranding at Intersec

Centurion, a world leader in above-the-neck protection, has unveiled a major global rebrand and focus on the Middle East at the Intersec trade fair in Dubai, UAE.   This follows news of Centurion putting in place manufacturing

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ECity opens 9th store in UAE

ECity, an operator of multi-brand electronics retail stores across the UAE and a part of the Albatha Group of Sharjah, recently opened its 9th store in the UAE. The newly opened outlet, located at Dalma Mall in Abu Dhabi, features the c

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Bank ABC wins international branding award

Bahrain-based Bank ABC, which successfully concluded a comprehensive rebranding exercise in 2015, won a prestigious accolade at the international Transform Awards Mena 2016, held in Dubai earlier this month. The bank won the silver priz

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Cathay Pacific to rebrand Dragonair as 'Cathay Dragon'

The Cathay Pacific Group's wholly-owned sister airline Dragonair is to be rebranded as Cathay Dragon, as part of a new era of growth and opportunity for its two airlines.   The two will remain as separate air

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Dubai’s ARM rebranded as Credence Security

Dubai-based ARM, a leading speciality distributor of cyber security and digital forensics solutions, has announced that it will be rebranded as Credence Security with immediate effect. The purpose of this rebranding exercise, whic

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Awards to celebrate Mena excellence in rebranding

The Transform Awards, Europe's largest and most accomplished celebration of rebranding, repositioning and brand transformation, has launched Transform Mena to benchmark regional excellence in rebranding. The awards serve as th

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Noor Islamic Bank renamed Noor Bank

Dubai-based Noor Islamic Bank has been renamed Noor Bank in a move aimed at underlining its local and international growth ambitions and broadening the appeal of its Islamic finance products and services. The simplified name under

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