The total brand value for the Middle East’s top 50 brands has increased 23 per cent between 2014 and 2015 from $50.3 billion to $61.7 billion, a report said.
Forty-four of the 50 brands have recorded double digit brand value
Emirates, a Dubai-based air carrier, witnessed its estimated brand value grow more than 21 per cent from $5.48 billion to $6.6 billion in 2014.
The airline, which ranked 196 out of top 500 companies, steadily climbed 38 spots in just 12
Qatar is this year’s fastest growing nation brand with its brand value increasing by 39 per cent to $256 billion this year, a report said.
While alleged corruption surrounding its bid for the world cup has focussed attention
Two UAE brands - Emirates and Etisalat - clinched the top spot in most valuable GCC portfolio brand study conducted by Brand Finance on the sidelines of a key forum organised by London Business Forum Middle East in Du
Royal Philips Electronics has nearly doubled its estimated total brand value in a span of five years to $8.1 billion, according to leading brand consultant Interbrand in its 'Best Global Brands 2009' report.
The Dutch electronics g