Saturday 23 May 2015
 
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Branding on a budget

How does a lone entrepreneur create a brand image and message and keeping costs low? While this really depends on how lean your start-up will be, there are a number of tools which one can pick and mix to launch a brand, a report said.

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LinkedIn shares plunge 20pc after forecast cut

Shares of LinkedIn Corp, operator of the most popular social network for professionals, fell 20 per cent in early trading on Friday, wiping out more than $6 billion of market value, after the company slashed its full-year forecast.

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Ericsson reveals ‘Smart Schools’ contest winners

Ericsson has revealed the winners of its ‘Smart Schools’ competition 2015 in Khartoum, Sudan and launched its social media campaign #ienable at the event. The winner were awarded a roundtrip to visit Ericsson’s E

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US digital firm unveils new tools for troops

US-based DigitalGlobe has unveiled new Web-based tools that could help military troops, relief workers and others use its high-resolution satellite images, social media feeds and other data without needing massive bandwidth. The t

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Social media ‘playing big role in GCC hiring’

Nearly 95 per cent of job seekers in the GCC use social networking sites to find potential jobs, a report said, revealing the emergence of social media as a powerful recruitment platform for regional employers and candidates alike.

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Social media ‘playing big role in GCC hiring’

Nearly 95 per cent of job seekers in the GCC use social networking sites to find potential jobs, a report said, revealing the emergence of social media as a powerful recruitment platform for regional employers and candidates alike.

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Facebook urges Mideast bankers to get social

The regional retail banking sector should adopt social media more readily, in an effort to communicate more effectively with existing and potential customers, said the Mena head of Facebook. “Banks need to start considering

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Facebook urges Mideast bankers to get social

The regional retail banking sector should adopt social media more readily, in an effort to communicate more effectively with existing and potential customers, said the Mena head of Facebook. “Banks need to start considering

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Iran steps up monitoring of social media

Iran monitored eight million Facebook accounts with new software and will watch other social media sites for content that contravenes the Islamic Republic's moral codes, state television reported on Monday. The Centre for Inve

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Travel sector ‘not drawing on social media potential’

Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, a report said. Travel companies must fully integrate digital channels into their overall business strategies in order t

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