Sunday 29 March 2015
Brand loyalty

Mena consumers ‘world's most brand loyal’

While one-fourth of consumers in the UK and the US admitted brand influences on their purchasing decisions, the percentage of people displaying brand loyalty was significantly higher in the region, a report said. Twenty-nine per cent of


Egypt can leverage brand loyalty says expert

Egypt can enhance its overall economic performance by promoting world-class local brands and leveraging brand loyalty, according to brand expert BrandCentral. With the sheer size of its population, Egypt has been recognised as the largest

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