More than 200 delegates from 25 countries gathered yesterday (May 18) at a forum in London the International Advertising Association (IAA) to hear about the key insights, issues and trends in advertising and marketing communications
Bahrain's advertising industry is facing a challenging time at present as it has an undaunting task to help bring the nation together and regain the positive image of the country, said an industry expert.
'The industry will requir
The International Advertising Association (IAA) Bahrain Chapter, in co-operation with the Social Media Club Bahrain, is hosting a special gathering for the advertising and marketing communications industry today.
'The event is being he
A new Media City is being planned for Bahrain and a new international Bahrain television channel will be launched in the near future, said a top government official.
International Advertising Association (IAA) Bahrain Chapter president Kha
IAA Worldwide is holding its first executive committee and vice-presidents' meeting in Bahrain on Wednesday and Thursday.
It will be attended by the International Advertising Association (IAA) chairman and world president Alan Rutherfo
Advertising expenditure in Bahrain fell by about six per cent from $109 million in 2008 to $103 million last year, said a top official of an international advertising body.
There has been an increase in the pan Arab advertising market whic