Friday 25 April 2014
 
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Public relations

Asda’a launches market research leader in ME

Asda’a Burson-Marsteller, a leading public relations consultancy, has launched the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster. Headquartered in Dubai, PSB Mi

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Ethical conduct of firms 'vital for consumers'

Ethical behaviour is the key component of corporate reputation for residents in Bahrain with 91 per cent of consumers influenced by a company's behaviour in making a purchase decision, a report said. That is one of the key con

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Expert discusses role of PR in Arab world

The important role of public relations (PR) in the future of the Arab world and for new leaders has been highlighted by a regional industry pioneer. "PR is a by product of the opening up of communities and societies at all le

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Memac Ogilvy names Mena consumer head

Memac Ogilvy Public Relations, the Mena division of leading global communications firm Memac Ogilvy & Mather, has appointed Ema Linaker as the new head of its regional consumer & social practice. In her new role, Linaker will pr

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Mepra launches 4th regional PR awards

The Middle East PR Association (Mepra), a nonprofit organisation that represents public relations (PR) practitioners in the region, has launched its the fourth annual regional awards scheme in Dubai. The awards seek to recognise and reward

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PR Association elects new vice president

Etisalat’s chief corporate communications officer, Ali Al Ahmed, has been elected as the UAE vice president of the International Public Relations Association- Gulf Chapter (IPRA-GC) He is mandated with driving the organisation’s growth in

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TBWA\RAAD names managing director

TBWARAAD, a major advertising, digital and public relations company, has appointed Ghassan Kassabji as managing director of its Dubai agency. Previously, Kassabji was managing director of TBWARAAD Saudi Arabia for 5 years. 'Gha

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Gulf Craft appoints Traccs to manage PR

Gulf Craft, a major manufacturer of fiberglass boats and customized yachts, has appointed Traccs, a top public relations network in Mena, to manage its communication push ahead of its 30th anniversary in 2012. “The company has grown tremen

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ME advertising spend hits $280m

Advertising spend in the region increased from $6 million in 1990 to $280 million in 2010, while spend on public relations hit $1.1 billion from $47 million during the same period, said the organisers of an ongoing media event in Dubai. Th

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Alba names new investor and PR manager

Aluminium Bahrain (Alba), ranked as one of the largest aluminium smelters in the world, has appointed Eline Hilal as the new investor and public relations manager. After joining Alba on March 1, she will be reporting to Alba’s chief execut

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