Monday 29 August 2016
 
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Public relations

Europe PR association launches Mena unit

The Public Relations Consultants Association (PRCA), the largest PR association in Europe, has launched its professional membership association for the Mena region in Dubai, UAE. PRCA Mena will represent PR consultancies, in-house

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TRACCS among top 5 PR agencies in Asia-Pacific

TRACCS, the largest home-grown public relations network in Mena, has been ranked among the top five PR agencies in the Asia-Pacific region by the Holmes Report in its World PR Report 2014 – a global listing of PR consultancies.

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PR industry 'must focus on innovation'

The public relations (PR) industry in the Mena region has reached a level of maturity that matches the global practice but must prepare to operate with greater innovation, said communications experts. They were speaking at a round

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Asda’a launches market research leader in ME

Asda’a Burson-Marsteller, a leading public relations consultancy, has launched the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster. Headquartered in Dubai, PSB Mi

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Ethical conduct of firms 'vital for consumers'

Ethical behaviour is the key component of corporate reputation for residents in Bahrain with 91 per cent of consumers influenced by a company's behaviour in making a purchase decision, a report said. That is one of the key con

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Expert discusses role of PR in Arab world

The important role of public relations (PR) in the future of the Arab world and for new leaders has been highlighted by a regional industry pioneer. "PR is a by product of the opening up of communities and societies at all le

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Memac Ogilvy names Mena consumer head

Memac Ogilvy Public Relations, the Mena division of leading global communications firm Memac Ogilvy & Mather, has appointed Ema Linaker as the new head of its regional consumer & social practice. In her new role, Linaker will pr

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Mepra launches 4th regional PR awards

The Middle East PR Association (Mepra), a nonprofit organisation that represents public relations (PR) practitioners in the region, has launched its the fourth annual regional awards scheme in Dubai. The awards seek to recognise and reward

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PR Association elects new vice president

Etisalat’s chief corporate communications officer, Ali Al Ahmed, has been elected as the UAE vice president of the International Public Relations Association- Gulf Chapter (IPRA-GC) He is mandated with driving the organisation’s growth in

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TBWA\RAAD names managing director

TBWARAAD, a major advertising, digital and public relations company, has appointed Ghassan Kassabji as managing director of its Dubai agency. Previously, Kassabji was managing director of TBWARAAD Saudi Arabia for 5 years. 'Gha

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