TRACCS, the largest home-grown public relations network in Mena, has been ranked among the top five PR agencies in the Asia-Pacific region by the Holmes Report in its World PR Report 2014 – a global listing of PR consultancies.
The public relations (PR) industry in the Mena region has reached a level of maturity that matches the global practice but must prepare to operate with greater innovation, said communications experts.
They were speaking at a round
Asda’a Burson-Marsteller, a leading public relations consultancy, has launched the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster.
Headquartered in Dubai, PSB Mi
Ethical behaviour is the key component of corporate reputation for residents in Bahrain with 91 per cent of consumers influenced by a company's behaviour in making a purchase decision, a report said.
That is one of the key con
The important role of public relations (PR) in the future of the Arab world and for new leaders has been highlighted by a regional industry pioneer.
"PR is a by product of the opening up of communities and societies at all le
Memac Ogilvy Public Relations, the Mena division of leading global communications firm Memac Ogilvy & Mather, has appointed Ema Linaker as the new head of its regional consumer & social practice.
In her new role, Linaker will pr
The Middle East PR Association (Mepra), a nonprofit organisation that represents public relations (PR) practitioners in the region, has launched its the fourth annual regional awards scheme in Dubai.
The awards seek to recognise and reward
Etisalat’s chief corporate communications officer, Ali Al Ahmed, has been elected as the UAE vice president of the International Public Relations Association- Gulf Chapter (IPRA-GC)
He is mandated with driving the organisation’s growth in
TBWARAAD, a major advertising, digital and public relations company, has appointed Ghassan Kassabji as managing director of its Dubai agency.
Previously, Kassabji was managing director of TBWARAAD Saudi Arabia for 5 years.
Gulf Craft, a major manufacturer of fiberglass boats and customized yachts, has appointed Traccs, a top public relations network in Mena, to manage its communication push ahead of its 30th anniversary in 2012.
“The company has grown tremen