More than 60 per cent of consumers are aware of several options for removing ad blockers, which signal a serious and growing threat to the digital advertising industry, a new Accenture report says.
Ad blockers are technological me
Global digital advertising spend is growing at 37 per cent per annum, and is projected to reach a whopping $1 billion in 2017, according to a report by Middle East Communications Network (MCN).
But the regional digital advertising
Advertising spending on the internet jumped 12.5 per cent in Britain last year, defying a flagging economy as companies battled to reach consumers spending more time on smartphones and tablet computers.
The Internet Advertising Bu
Zain Bahrain’s e-marketing project manager Ali Ahmed Sabkar participated as speaker at the panel discussion at the “Digital Advertising World Middle East Conference – The Internet Show 2011”, held recently in Abu Dhabi.
“There has been a p
Digital advertising will continue to grow strongly for the next four to five years, driven by online video and emerging markets, a Microsoft executive said on Wednesday.
The rise of mobile devices such as computer tablets and smartphones i