Saturday 23 August 2014
 
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market research

UAE residents ‘undervalue home contents by half’

UAE residents may underestimate the value of their home contents by almost half (44 per cent), according to a study released today by Zurich, one of the world’s leading insurance groups. The Zurich UAE Home Appraisal Study,

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Synovate BC boosts Mena team

Synovate Business Consulting (BC), the strategic consulting arm of leading custom market research firm Synovate, has announced a top team for Mena as part of its regional expansion plans. Karthik Ramamurthy, head of Synovate BC India will

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Market research 'vital for industry growth'

Market research can play a vital role in regional financial markets if players are prepared to look at the benefits of this highly-important management and marketing tool. That is the view of Insight Discovery chief executive officer Nigel

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Synovate names new MD for region

Global market research firm Synovate has appointed Clayton Buckley as managing director for its offices in UAE, Saudi Arabia and Iran. In his new role, Buckley will be responsible for expanding and overseeing Synovate business in these mar

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Nielsen and Facebook form strategic alliance

The Nielsen Company and Facebook have entered into a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products. The alliance combines Facebook’s global consumer reach with Nielsen’s market

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ME consumer tech sales to hit $37bn: study

The Middle East consumer electronics and technology sector is proving resilient to the global slowdown with retail sales forecast to end 2008 on a $37 billion high, according to a study published today. The study carried out by GfK-MEMRB M

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Synovate revamps Asian operations

Leading global market research company Synovate has unveiled a new organisational structure for its Asian business. It is designed to promote further growth and better align the company with the needs of its clients. Part of the gl

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