Friday 19 September 2014
 
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Millward Brown

Seven key lessons for brands

An analysis of the fortunes of some of the world’s most famous brands has revealed seven key approaches that companies can use to boost brand value, says brand research company Millward Brown. Based on the performance of bra

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Millward Brown unveils new brand equity model

Millward Brown, one of the world’s leading brands and insight agencies, has launched a new breakthrough model, 'Meaningfully Different Framework,' that leverages brand equity for financial growth. The new model will

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Apple now world's most valuable brand

Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. The iPhone and iPad maker's brand is now worth

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