Sunday 19 April 2015
 
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loyalty

Gulf Air launches new VIP Falconflyer card

Gulf Air has unveiled a new VIP category for its Falconflyer loyalty programme during a reception at the Ritz-Carlton Bahrain, Hotel and Spa. The airline's executive management, including acting chief executive Maher Al Musall

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Gulf Air launches new loyalty programme card

Bahrain’s national carrier Gulf Air has launched a new, premium, black tier Falconflyer loyalty programme card. This introduces a host of new benefits for its most elite level of frequent flyer programme members and suppleme

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Meydan Hotels launches mobile app for rewards programme

Meydan Hotels and Hospitality, a luxury group of hotels in Dubai, UAE, has launched the mobile application version of its popular Al Yamamah Rewards programme. The company is the first amongst all hospitality brands within the UAE, to i

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Etihad buys majority stake in Alitalia Loyalty

Etihad Airways, the national airline of the UAE, has acquired a 75 per cent stake in Alitalia Loyalty, the owner and operator of MilleMiglia, Italian airline Alitalia’s frequent flyer programme. Alitalia is retaining the rem

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AFS launches new loyalty programme solution

Bahrain-based Arab Financial Services (AFS), a regional payment card processor and a subsidiary of Arab Banking Corporation, has launched a new online loyalty programme solution in association with Infinia Services and Solutions, a UAE-based loy

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Loyalty programmes drive airline profits

Beset by low air fares and relentless competition, airlines around the world are waking up to the value of their frequent flyer programmes (FFPs) and realising they can boost profits as well as brand profile. A multitude of global carri

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Starwood unveils special Ramadan offer

Starwood Hotels & Resorts Worldwide has launched a special offer for members of its Starwood Preferred Guest (SPG) loyalty programme.   SPG members will receive up to 30

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Bosch unveils auto trade loyalty programme

Bosch, a leading supplier of spare parts to the automotive industry, has unveiled a new trade loyalty programme in the Middle East.   The new ‘extra’ loyalty programme allows auto spare parts traders

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Paris Gallery launches loyalty programme

Paris Gallery, a leading luxury retailer in the region, has announced the launch of the Luxury Club, a loyalty program designed to heighten the shopping experiences of Paris Gallery and Watch Gallery customers in the UAE. The Luxu

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Loyalty programmes 'fail Mideast consumers'

Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report. The report published by global loyalty agency ICLP, entitled ‘Driving greater l

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