Etihad Airways, the national airline of the UAE, has acquired a 75 per cent stake in Alitalia Loyalty, the owner and operator of MilleMiglia, Italian airline Alitalia’s frequent flyer programme.
Alitalia is retaining the rem
Bahrain-based Arab Financial Services (AFS), a regional payment card processor and a subsidiary of Arab Banking Corporation, has launched a new online loyalty programme solution in association with Infinia Services and Solutions, a UAE-based loy
Beset by low air fares and relentless competition, airlines around the world are waking up to the value of their frequent flyer programmes (FFPs) and realising they can boost profits as well as brand profile.
A multitude of global carri
Paris Gallery, a leading luxury retailer in the region, has announced the launch of the Luxury Club, a loyalty program designed to heighten the shopping experiences of Paris Gallery and Watch Gallery customers in the UAE.
Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report.
The report published by global loyalty agency ICLP, entitled ‘Driving greater l
The National Bank of Abu Dhabi (NBAD) has launched a programme that allows its cardholders to redeem their NBAD Stars through an NBAD Visa card.
The card will be loaded with the cardholder’s redeemable Stars. While vouchers
Etihad Airways said its award-winning loyalty program Etihad Guest is to expand further with the integration of the frequent flyer program of Air Serbia (currently Jat Airways) starting from October 28.
The integration of the Extr
Etihad Airways, the UAE’s national airline, has extended BusinessConnect, its loyalty programme for businesses to 11 new markets.
The markets include Bahrain, Belarus, Kuwait, Lebanon, Malaysia, Nepal, the Netherlands, Oman,