Thursday 10 July 2014
mobile ad

Boom time for mobile ad industry

The global mobile marketing and advertising market is poised to hit 27.9 billion euros ($38.3 billion) in 2018 registering a compound annual growth rate (CAGR) of 26 per cent compared to 6.9 billion euros in 2012, said a report. T


Etisalat starts personalised mobile ads service

Etisalat has joined hands with and Alcatel-Lucent to launch the first permission and preference-based mobile advertising services in the UAE. The opt-in mobile advertising service provides a very smart and unique advertising model that wil

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