Saturday 26 May 2018
 
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DHL Express picks Mohamed Salah as brand ambassador

DHL Express, a global leading express logistics provider, has signed a strategic partnership with Egyptian football superstar Mohamed Salah naming him its brand ambassador for Middle East and North Africa (Mena) region for the next two years.

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Gulf Air unveils new brand identity

The year 2018 is the year of change for Gulf Air, which has witnessed major developments in fleet modernisation, network expansion, enhanced product offering, and rebrand,  Zayed R. Alzayani, chairman of Gulf Air’s Board of Directors

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New brand identity for oil services firm

Intero Integrity Services, formerly A.Hak Industrial Services, has announced the launch of its new brand identity as a leading inspection and industrial service provider to the oil, gas refining and petrochemical industries around the world.

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New brand identity for oil services firm

Intero Integrity Services, formerly A.Hak Industrial Services, has announced the launch of its new brand identity as a leading inspection and industrial service provider to the oil, gas refining and petrochemical industries around the world.

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Hyatt to open first dual-branded property in Europe

Hyatt Hotels Corporation has announced plans for the first dual-branded Hyatt Place and Hyatt House hotels in Europe. An affiliate of leading extended-stay operator Cycas Hospitality has entered into a franchise agreement with a H

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ME consumers getting more cost-conscious: study

Consumers in the region are becoming more cost-conscious, less brand-loyal and rapidly shifting purchasing behaviours, according to a survey conducted by McKinsey & Company, a global management consulting firm. Approximately 5

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Dusit International unveils new hotel brand

Global hospitality company Dusit International has unveiled Asai Hotels, a distinctive new brand designed to link curious, millennial-minded travellers with authentic local experiences in vibrant cities and resort destinations worldwide.

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The Ritz-Carlton explores local cultural experiences

The Ritz-Carlton has launched its latest brand initiative, #RCMemories, to further draw guests into its destinations through unexpected moments and unique programming. What started as a way for guests to organically share memories

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Emirates joins top 10 most intimate brands in UAE

Emirates Airlines was ranked the second most intimate brand in the UAE among users aged 25 to 34, a new report revealed. According to MBLM’s Brand Intimacy 2018 Report, the largest study of brands based on emotions, Nido ran

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Azadea Group to launch new fashion brand in the Middle East

Premier lifestyle retail company Azadea Group has announced the addition of iconic fashion brand Missguided to its experiential fashion & accessories portfolio. Missguided will deliver an adventurous fashion experience to empo

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