Tuesday 20 February 2018
 
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brand

Volkswagen Middle East launches new brand campaign

Volkswagen Middle East this week launched its new six-week brand campaign which showcases how technology is making lives better and less complicated, through innovative features in its new models. In a series of three films, both

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Nezo unveils new brand identity, growth plans

Nezo, a leading retail salt brand of AkzoNobel Specialty Chemicals, has unveiled a new brand identity and further plans for growth in the Middle East. Nezo is sourced in Netherlands and Denmark from underground deposits created mi

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Etisalat Mideast's 'most valuable brand'

Etisalat, the UAE's leading telecom provider, has been named the Middle East’s most valuable brand for the first time, according to the latest Brand Finance Global 500 report.    The Abu Dhabi-base

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Vuclip appoints content, brand marketing VP for Mena

Vuclip, a leading global technology-driven media company, has appointed Wesam Kattan as its vice president, content and brand marketing, for the Middle East and North Africa (Mena) region for Viu. Viu is a leading over-the-top (OT

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Jumeirah Group inks first hotel under new brand

Jumeirah Group, a global luxury hotel company and a member of Dubai Holding, today announced it will operate a new hotel in Dubai under its Zabeel House by Jumeirah brand, having recently signed a management agreement with The Onyx for Developme

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Dubai's Jumeirah Group unveils new hotel brand

Jumeirah Group, a global luxury hotel company and a member of Dubai Holding, has announced the launch of Zabeel House by Jumeirah, a new hotel brand. This second brand from Jumeirah Group, which already operates the award winning

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Travelport gives 250 airlines a branded boost

Leading travel commerce platform Travelport has announced that over 250 airlines now benefit from its Rich Content and Branding merchandising tool which gives agencies and travel bookers a graphically rich experience when searching for and booki

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Kempinski Ajman rebranded under Blazon Hotels flag

Hospitality veterans Reto Wittwer and Ulrich Eckhardt announced the successful management takeover of the Ajman Hotel, formerly known as Kempinski Hotel Ajman. The hotel now carries the Blazon Hotels brand and premium service phil

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Nissan, DeNA unveil ‘Easy Ride’ robo-vehicle brand

Nissan Motor, a global full-line vehicle manufacturer, and Japan-based DeNA Co have unveiled the ‘Easy Ride’ brand for the new robo-vehicle mobility service that the two companies are developing jointly. DeNA operates

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Nissan, DeNA unveil ‘Easy Ride’ robo-vehicle brand

Nissan Motor, a global full-line vehicle manufacturer, and Japan-based DeNA Co have unveiled the ‘Easy Ride’ brand for the new robo-vehicle mobility service that the two companies are developing jointly. DeNA operates

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