Thursday 26 April 2018
 
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brand

New brand identity for oil services firm

Intero Integrity Services, formerly A.Hak Industrial Services, has announced the launch of its new brand identity as a leading inspection and industrial service provider to the oil, gas refining and petrochemical industries around the world.

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New brand identity for oil services firm

Intero Integrity Services, formerly A.Hak Industrial Services, has announced the launch of its new brand identity as a leading inspection and industrial service provider to the oil, gas refining and petrochemical industries around the world.

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Hyatt to open first dual-branded property in Europe

Hyatt Hotels Corporation has announced plans for the first dual-branded Hyatt Place and Hyatt House hotels in Europe. An affiliate of leading extended-stay operator Cycas Hospitality has entered into a franchise agreement with a H

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ME consumers getting more cost-conscious: study

Consumers in the region are becoming more cost-conscious, less brand-loyal and rapidly shifting purchasing behaviours, according to a survey conducted by McKinsey & Company, a global management consulting firm. Approximately 5

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Dusit International unveils new hotel brand

Global hospitality company Dusit International has unveiled Asai Hotels, a distinctive new brand designed to link curious, millennial-minded travellers with authentic local experiences in vibrant cities and resort destinations worldwide.

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The Ritz-Carlton explores local cultural experiences

The Ritz-Carlton has launched its latest brand initiative, #RCMemories, to further draw guests into its destinations through unexpected moments and unique programming. What started as a way for guests to organically share memories

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Emirates joins top 10 most intimate brands in UAE

Emirates Airlines was ranked the second most intimate brand in the UAE among users aged 25 to 34, a new report revealed. According to MBLM’s Brand Intimacy 2018 Report, the largest study of brands based on emotions, Nido ran

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Azadea Group to launch new fashion brand in the Middle East

Premier lifestyle retail company Azadea Group has announced the addition of iconic fashion brand Missguided to its experiential fashion & accessories portfolio. Missguided will deliver an adventurous fashion experience to empo

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Volkswagen Middle East launches new brand campaign

Volkswagen Middle East this week launched its new six-week brand campaign which showcases how technology is making lives better and less complicated, through innovative features in its new models. In a series of three films, both

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Nezo unveils new brand identity, growth plans

Nezo, a leading retail salt brand of AkzoNobel Specialty Chemicals, has unveiled a new brand identity and further plans for growth in the Middle East. Nezo is sourced in Netherlands and Denmark from underground deposits created mi

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