Gulf Finance House (GFH) is implementing major changes to its business strategy as it turns from being an investment bank to a financial group.
"To reflect this strategy, we changed the brand, the logo and the colours to be i
Porsche Centre Bahrain, Behbehani Brothers, has appointed Colin Sattar as brand manager in a progressive move for the local representation of the exclusive sports car manufacturer.
With a proven track record of delivering exceptio
Nissan has been named one of the world's most valuable brands for the year by Interbrand, a leading brand consultancy.
In the Best Global Brands Study by Interbrand, Nissan ranked 56, up from 65 last year.
Huawei has announced Nancy Ajram as its Middle East and North Africa Brand Ambassador for 2015, at the launch of its Ascend Mate 7 smartphone recently.
Ajram revealed her agreement with Huawei to act its Mena for the next year to
The brand awareness of Etihad Airways, the national airline of the UAE, has grown considerably during the last few weeks, according to YouGov, one of the world's leading market research companies.
Following a spate of new init
An analysis of the fortunes of some of the world’s most famous brands has revealed seven key approaches that companies can use to boost brand value, says brand research company Millward Brown.
Based on the performance of bra
What is the recipe behind the success of brands like Johnnie Walker that make them stand out from the rest. A new research reveals the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi &ndas
Daimler is set to revive Maybach, a brand once coveted by oligarchs, rap stars and royals, to woo a growing class of ultra-wealthy clients in Asia and the US, a person familiar with the company's plans said.
The brand will be
Tamkeen and Unido, through the Arab International Centre for Entrepreneurship and Investment organised a specialised workshop on "Developing a Strong Brand Identity".
Liban Pack managing director Suha Atalla, an internat