Leading Asian hospitality group Dusit International has launched a new premium hotel brand ‘Dusit Devarana.’
The brand aims to cater to the discerning, high-powered sophisticate looking for a more experiential stay, sa
Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report.
The report published by global loyalty agency ICLP, entitled ‘Driving greater l
MAN Consumer, the FMCG arm of MAN Investments, will showcase a range of leading global brands at Sial 2013, the Middle East food exhibition in Abu Dhabi, which begins today (November 24).
MAN Consumer’s activities include a
Huawei, a leading ICT solutions provider, has outperformed competitors in the smartphone market to become the world’s third largest brand, said a new research.
In the Middle East, Huawei has made significant strides over the
Bahrain-based Seef Properties has unveiled a new brand identity for its flagship Seef Mall, which the company said builds on the revival of retail business and overall positive economic sentiment.
Splash, a leading Dubai-based fashion retailer, has named Bollywood star Salman Khan as its brand ambassador.
A first from Splash in terms of celebrity associations, the announcement comes at the time when the brand is celebrating
EADS will combine its defence and space units and take the name of its flagship brand Airbus, adopting a similar structure and style to arch-rival Boeing as it targets higher profits.
Nine months after abandoning attempts to merge
Google, Samsung and Emirates Airlines have topped YouGov Brand Index's 2013 Mid-Year Rankings in the UAE, with new entrant Samsung positioned second in the ‘buzz’ list.
The grading is based on the evaluation of the
Belgian-Italian brand Dirk Bikkembergs has opened its first store in the biggest shopping mail in the world, the Dubai Mall.
The store which measures 150 sq m, is located inside the Fashion Avenue, next to the most prestigious bra