Monday 15 September 2014
 
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Etihad Airways brand awareness soars: YouGov

The brand awareness of Etihad Airways, the national airline of the UAE, has grown considerably during the last few weeks, according to YouGov, one of the world's leading market research companies. Following a spate of new init

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Hilton Worldwide unveils new brand ‘Curio’

Hilton Worldwide has launched a new brand 'Curio – A Collection by Hilton,' including plans for the first hotels to join the new brand.   Curio will be a selected, global collection of distinctive f

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Seven key lessons for brands

An analysis of the fortunes of some of the world’s most famous brands has revealed seven key approaches that companies can use to boost brand value, says brand research company Millward Brown. Based on the performance of bra

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What is the secret recipe for brand success?

What is the recipe behind the success of brands like Johnnie Walker that make them stand out from the rest. A new research reveals the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi &ndas

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Mercedes to revive luxury Maybach

Daimler is set to revive Maybach, a brand once coveted by oligarchs, rap stars and royals, to woo a growing class of ultra-wealthy clients in Asia and the US, a person familiar with the company's plans said. The brand will be

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Tamkeen puts brand identity in spotlight

Tamkeen and Unido, through the Arab International Centre for Entrepreneurship and Investment organised a specialised workshop on "Developing a Strong Brand Identity". Liban Pack managing director Suha Atalla, an internat

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Batelco ranked No 1 on YouTube in Bahrain

Batelco, Bahrain’s leading telecom company, has been ranked the Number 1 brand on YouTube in Bahrain by Tawasul Al Khaleej, a leading social media and communication consultancy in the GCC. Tawasul Al Khaleej compiled data fr

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Emirates top-ranked brand in UAE

Emirates airlines was ranked first as the brand consumers in the UAE hear positively most often about, with a Buzz score of 58.9, said a YouGov report. The international research consultancy in its 2013 BrandIndex Annual Buzz Rank

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Dusit launches premium hotel brand

Leading Asian hospitality group Dusit International has launched a new premium hotel brand ‘Dusit Devarana.’ The brand aims to cater to the discerning, high-powered sophisticate looking for a more experiential stay, sa

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Loyalty programmes 'fail Mideast consumers'

Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report. The report published by global loyalty agency ICLP, entitled ‘Driving greater l

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