Saturday 25 March 2017
 
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Smartotels unveils flagship brand in the UAE

Smartotels Hospitality International, a hotel real estate investment and full-service hospitality and asset management company, today unveiled its latest upscale hospitality brand - Form Hotel - which will be launched in the UAE in 2018.

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Ford hires Musa Tariq as VP, chief brand officer

Ford Motor Company today announced the hiring of leading brand expert Musa Tariq as vice president and chief brand officer as part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with tod

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New Albwardy Damen brand launched

Dubai-based Albwardy Marine Engineering and Damen Shipyards Sharjah have officially brought both brands together under one umbrella – Albwardy Damen. The newly-named venture will continue to provide its services with the sam

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Unikai to unveil premium ice cream brand at Gulfood 2017

Unikai, one of the oldest food and beverage conglomerates on the Arabian Peninsula, is set to showcase its product portfolio at Gulfood 2017, the world’s largest food and beverage exhibition taking place in Dubai next month.  

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Movenpick Hotels & Resorts unveils new logo

International hospitality company Mövenpick Hotels & Resorts has unveiled its new logo and corporate identity inspired by the upscale hospitality brand’s heritage and contemporary Swiss values. Since its inception i

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Juma Al Majid launches top European brand

Dubai-based family-owned conglomerate Juma Al Majid Group is set to launch the security safes and bank security products from top European brand Wertheim in the UAE through its office equipment, storage and material handling solution division.

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Steigenberger Hotels is now Deutsche Hospitality

Looking to grow its portfolio internationally, Steigenberger Hotels is  consolidating its three hotel brands into one umbrella brand: Deutsche Hospitality. Puneet Chhatwal, CEO of Steigenberger Hotels, said: “These two

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Savola launches new brand identity

Saudi Arabia-based Savola, a leading company in the food and retail sectors, has launched its new identity which reflects the company’s commitment to growth. The new logo illustrates its future objectives aimed at achieving

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Swarovski launches new brand campaign

Swarovski, the world leader in cut crystal and fashion jewellery, is set to launch an inspiring new brand campaign promoting crystals from Swarovski, titled Brilliant Inspiration. Starring eight brilliant talents from the worlds of art,

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Emirates remains Middle East's top brand

Emirates airline is the region’s most valuable brand and it continues to soar with a brand value growth of 17 per cent, taking its total to over $7.7 billion, according to leading brand valuation and strategy consultancy Brand Finance.

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