Friday 28 July 2017
 
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Marketing campaign

Mena Effie Awards to feature 29 categories

The call for entries to the upcoming Mena Effie Awards (Effies) which honours the most effective marketing campaigns in the region is now open across 29 categories, including a new addition for this year – Renaissance. The n

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Mena Effie Awards to feature 23 categories

This year’s Mena Effie Awards, which honours the most effective marketing campaigns in the region, will see a total of 23 categories hosted for entrants, including new categories for branded content, seasonal marketing and healthcare.

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Destinia campaign boosts Dubai tourism

An online campaign launched by a Spanish travel agency has made Dubai a 138 per cent more popular –in terms of sales growth– as a travel destination between August and December 2014 than it was in 2013, a top official of the company

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Ramadan campaign launched in Dubai

Government departments and official entities in Dubai have launched a new marketing and promotional campaign called Ramadan in Dubai. Ramadan in Dubai unifies efforts to promote Dubai as a unique destination during the holy month, as well

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