Thursday 25 May 2017
Marketing campaign

Mena Effie Awards to feature 23 categories

This year’s Mena Effie Awards, which honours the most effective marketing campaigns in the region, will see a total of 23 categories hosted for entrants, including new categories for branded content, seasonal marketing and healthcare.


Destinia campaign boosts Dubai tourism

An online campaign launched by a Spanish travel agency has made Dubai a 138 per cent more popular –in terms of sales growth– as a travel destination between August and December 2014 than it was in 2013, a top official of the company


Ramadan campaign launched in Dubai

Government departments and official entities in Dubai have launched a new marketing and promotional campaign called Ramadan in Dubai. Ramadan in Dubai unifies efforts to promote Dubai as a unique destination during the holy month, as well

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