UAE’s national carrier Etihad Airways has signed a £2 million ($3.3 million) deal with VisitBritain in a bid to boost visitor numbers from the Asia Pacific and Middle East (APME) region.
Under the three-year partnershi
Marketing strategist Jack Trout conducted a full day workshop with top business leaders from across Dubai yesterday (November 4).
The workshop was hosted by Tecom’s Media Cluster which includes Dubai Media City, Dubai Studio
Dubai Business Women Council (DBWC) hosted a seminar to help businesses drive success in today’s digitised world recently.
The seminar, under the theme ‘Power of Digital Marketing,’ held during its monthly Networ
The Digital Strategy Forum, being organised as part of the upcoming Gitex Technology Week, will provide a roadmap on how best to exploit revenue opportunities opened up by the digital revolution.
Huge appetites for connectivity an
MMD, the company that markets and sells Philips LCD monitors and AOC’s range of products, has appointed Vineeth Sebastian as the new regional sales director for Middle East and Africa (MEA) region.
In his new role Sebastian
US-based car rental company Hertz has appointed Discover the World Marketing as its new general sales agent (GSA) in Saudi Arabia and Bahrain, to grow outbound car rentals.
Discover the World, which has existing GSA partnerships w
Rosewood Hotels and Resorts has appointed Sherif El Mansoury as its new director of sales and marketing for its Rosewood Corniche in Jeddah.
El Mansoury joins with 13 years of experience in the regional hospitality industry. He wi
Casio Computer, a global electronics manufacturing company, has announced the establishment of Casio Middle East in Dubai, its first sales and marketing office in the region, set to commence sales and marketing operations from October.
Abu Dhabi-based Alhosn University is set to offer three new specialisations under its Bachelor of Business Administration degree programme.
The university’s human resource management, finance and marketing programmes have be
Social media today plays a pivotal part in people’s lives across the Middle East, said a study, adding as many as 61 per cent have more than two social media accounts.
Performics Mena, a leading performance marketing agency,