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Google scans emails to create adverts

Google updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analyzed by software to create targeted ads. The revisions more explicitly spell out the manner in which Goog

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Google AdWords helps SMEs get noticed

SME’s often do not have either the resource or money to run large advertising campaigns, so how do they get noticed?    Google AdWords offers a very cost effective

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Facebook's mobile surprise allays growth fears

  Facebook grew mobile advertising revenue several times in the third quarter, a faster-than-expected pace that helped drive shares in the world's No 1 social network nearly 13 percent higher.  

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Facebook ads 'don't sway most users'

Four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows. The poll is the latest sign that much more needs to be done to turn

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GM to drop Facebook ads after low impact

General Motors Company said it will stop advertising on Facebook, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers.      The decis

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Facebook looks to mobile devices for revenue

Facebook, the social network giant, is set to begin showing advertisements to users on mobile devices before its $5 billion initial public offering, the Financial Times reported on Monday.      Facebook has alread

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Facebook looks to mobile devices for revenue

Facebook, the social network giant, is set to begin showing advertisements to users on mobile devices before its $5 billion initial public offering, the Financial Times reported on Monday.      Facebook has alread

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‘Immoral’ adverts crackdown urged

Bahrain's members of par-liament yesterday demanded a crackdown on 'immoral' advertisements in the kingdom. MPs want the government to prosecute advertising agencies that flout traditional Muslim values by using provocativ

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UAE H1 adspend jumps 47pc

UAE's adspend has surged to $929 million in the first half of the year from $655 million for the same period last year, an increase of 47 per cent, according to a report by the Pan Arab Research Centre. Adspend of all GCC countries tog

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Bahrain to tear down raunchy ads

Advertisements across a large area of Bahrain could soon be torn down for being too sexy. The Central Municipal Council is drafting a law that would allow them to ban advertising that is 'too provocative', saying it was equivalent

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