Sunday 28 December 2014
 
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Adidas

Abu Dhabi in group bidding to buy Reebok

An investor group that includes funds affiliated with the Abu Dhabi government and a Hong Kong-based private equity firm is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported on Sunday.

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Man United wins record $1.3 billion Adidas deal

Manchester United have agreed a record 750 million pounds ($1.3 billion) deal with Adidas AG for the German sportswear company to supply shirts and kit to the former English soccer champions. The 10-year agreement announced on Mon

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Sponsors up pressure on FIFA over Qatar claims

World Cup soccer sponsors Adidas and Sony voiced concerns over allegations that bribes were paid to secure the 2022 tournament for Qatar, an issue that is overshadowing this week's kickoff in Brazil. With its four yearly showp

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Adidas, Fitness First in 5-year tie-up

Adidas and Fitness First Middle East, a franchise of the leading health and fitness club chain, have announced a five-year partnership, making adidas the official outfitter for the fitness chain until 2016. The comprehensive agreement betw

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Adidas, Fitness First in 5-year tie-up

Adidas and Fitness First Middle East, a franchise of the leading health and fitness club chain, have announced a five-year partnership, making adidas the official outfitter for the fitness chain until 2016. The comprehensive agreement betw

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Adidas ‘Mena’s favourite sports footwear’

Global sports brand Adidas was selected by 41 per cent of Mena residents as their favourite sports footwear in a recent survey. Nike came in at second place in the region with 27 per cent of total votes in the poll run by Netlog, a social

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Adidas unveils UEFA Champions League kits

Adidas has launched its official 2010/2011 UEFA Champions League kits for European heavyweights Chelsea, Real Madrid and Bayern Munich. The kits feature superior adidas apparel technology providing players with heightened levels of enduran

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Adidas names World Cup contest winner

Sports apparel giant Adidas has announced the winner of its federation kits competition star prize – a five day trip for two to South Africa to watch the World Cup final match. The prize is the culmination of five weeks of competition from

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Adidas to launch latest fitness trends

Adidas, in collaboration with Fitness First, will present some of its global fitness ambassadors presenting the latest in group exercises at gyms throughout the UAE. For the first time in the Middle East, adidas will feature global fitness

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Adidas launches new sports kit for men

Adidas has launched new a brand of workout gear for men, consisting of a ‘unique’ range of specifically designed apparel and footwear for men for all conditions and workout needs. The Clima365 from Adidas includes some of the best Adidas’

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