Thursday 1 September 2016
 
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Adidas

Adidas unveils Bayern Munich Away Kit

Adidas has launched the Bayern Munich away kit for the 2016/17 season, as Germany’s most decorated club aims to win a record fifth consecutive Bundesliga title. Inspired by the City streets of Germany, where the country&rsqu

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Adidas Football unveils new range of light boots

Adidas Football has unveiled its Speed of Light boots, a cutting-edge range released ahead of the start of the 2016/17 season. Inspired by the colours created by the refraction of light during light speed experiments, the boots ar

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Egyptian tycoon Sawiris, US investor eye Adidas

Egyptian tycoon Nassef Sawiris has formed a partnership with US investor Mason Hawkins and his colleagues at Southeastern Asset Management to drive change at companies they invest in - and they have sportswear firm Adidas in their sights.

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Egyptian tycoon Sawiris, US investor eye Adidas

Egyptian tycoon Nassef Sawiris has formed a partnership with US investor Mason Hawkins and his colleagues at Southeastern Asset Management to drive change at companies they invest in - and they have sportswear firm Adidas in their sights.

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Abu Dhabi in group bidding to buy Reebok

An investor group that includes funds affiliated with the Abu Dhabi government and a Hong Kong-based private equity firm is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported on Sunday.

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Man United wins record $1.3 billion Adidas deal

Manchester United have agreed a record 750 million pounds ($1.3 billion) deal with Adidas AG for the German sportswear company to supply shirts and kit to the former English soccer champions. The 10-year agreement announced on Mon

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Sponsors up pressure on FIFA over Qatar claims

World Cup soccer sponsors Adidas and Sony voiced concerns over allegations that bribes were paid to secure the 2022 tournament for Qatar, an issue that is overshadowing this week's kickoff in Brazil. With its four yearly showp

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Adidas, Fitness First in 5-year tie-up

Adidas and Fitness First Middle East, a franchise of the leading health and fitness club chain, have announced a five-year partnership, making adidas the official outfitter for the fitness chain until 2016. The comprehensive agreement betw

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Adidas, Fitness First in 5-year tie-up

Adidas and Fitness First Middle East, a franchise of the leading health and fitness club chain, have announced a five-year partnership, making adidas the official outfitter for the fitness chain until 2016. The comprehensive agreement betw

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Adidas ‘Mena’s favourite sports footwear’

Global sports brand Adidas was selected by 41 per cent of Mena residents as their favourite sports footwear in a recent survey. Nike came in at second place in the region with 27 per cent of total votes in the poll run by Netlog, a social

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