When Toyota Motor looked to the future at the turn of the millennium and aimed its new, edgy Scion small-car brand at 20-somethings, it could not have guessed that the model would be dead after just 12 years.
In killing off the br
Businesses must adjust how they nurture loyalty among Millennials or risk losing a large percentage of their workforces, according to Deloitte’s fifth annual Millennial Survey.
Forty-four percent of Millennials say, if given
With so many new homes slated to enter the market, demand is projected to increase rapidly, especially from the millennials (those born between 1976 and 1990) who are primed to venture into buying homes instead of renting, according to the organ
When Benefit Cosmetics, a San Francisco-based maker of skin care and makeup, used Twitter's Periscope live-streaming video service to make a product demonstration, a heckler became part of the live show, typing to the presenter, "I can
Challenging projects and advancement opportunities are the most important considerations in searching for employment for Millennials, with salary/compensation following closely behind in terms of importance, according to a new study.
Chinese ultra wealthy individuals claimed nine of the 10 spots on a list of Asia’s richest millennials (definite as those born from 1981 to 1997), revealed Wealth-X, an authority on wealth intelligence, providing sales, marketing, strategy
If companies cannot provide customers with a mobile app experience that accurately reflects the values of their brand, they risk seeing their competition pull ahead with a more convincing mobile offering, says new research from Oracle.
Across the globe, 70 percent of tomorrow’s future leaders might ‘reject’ what business as traditionally organised has to offer, preferring to work independently through digital means in the future, says a study.
Seventy-five per cent of executives in the Middle East see societal purpose as essential for future success, while 66 per cent said it was essential for attracting the next generation of customers and employees, in a major survey.