Thursday 17 April 2014
 
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Consumer brands

‘Zombie’ products killing consumer brands

Companies have been damaging their business by launching ‘zombie’ and ‘cannibal’ products that eat into their profits, a report said. ‘Zombie’ products fail to provide long-term growth, acting a

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Digital media ‘crucial for consumer brands’

Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spen

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Digital media ‘crucial for consumer brands’

Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spen

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