Saturday 20 September 2014
 
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Advertising

‘Largest outdoor advertising billboard’ wins Guinness

JCDecaux, a leading outdoor advertising company worldwide, said its subsidiary JCDecaux ATA alongwith LG Electronics and KKIA, has won a Guinness World Record for creating the world’s largest outdoor advertising billboard at King Khaled In

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Online advertising on the rise in MEA

Internet advertising is playing a key role in the seismic shift across the Middle East and Africa (MEA) in the world of advertising, with a forecast of 27 per cent growth in spending in this area by businesses in the region between 2013 and 2018

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‘Targeted advertising works better’: expert

Even in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert. Steve Hamilton-Clark, CEO, TNS Mena, a leading cus

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Ramadan adverts spend to top $12m in Bahrain

Advertising spend in Bahrain during Ramadan is expected to top $12 million, a top industry official has said.   According to International Advertising Association Bahrain Chapter chairman and International Advert

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Food firms seek to rebuild trust with labelling, ad pledge

The world's top food and drink companies announced a raft of measures on Wednesday to try to improve the industry's image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting defor

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1,000 digital leaders to convene at Dubai summit

More than 1,000 digital leaders will convene in Dubai for a leading digital business and entrepreneurship summit this week.   The ArabNet Digital Summit 2014 will run from June 3 to 5 at the Atlantis the Palm and

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Emarat in advertising deal with 24Group

Emirates General Petroleum Corporation (Emarat) has signed a deal with 24Group, a company that provides advertising solutions for businesses to install LED digital advertising screens at its stations in Dubai.  

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IAA Bahrain chief to attend China forum

International Advertising Association (IAA) Bahrain Chapter chairman Khamis Al Muqla will participate in the 43rd International Advertising Congress to be held in Beijing, China from May 8 to 10. Al Muqla is also the International

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Mena digital ad spend to hit $1bn

Digital advertising spend in the Mena region, which reached $300 million last year, is increasing at 37 per cent per year and could reach $1 billion in 2017, a study said. “Digital advertising is the fastest growing segment

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Emirates Neon backs sports, fashion events

Emirates Neon Group (ENG), a leading visual communications company, is kick-starting the second quarter of events season in 2014 with strategic partnerships with prominent sports and fashion events across the GCC. ENG was the plat

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