Internet advertising is playing a key role in the seismic shift across the Middle East and Africa (MEA) in the world of advertising, with a forecast of 27 per cent growth in spending in this area by businesses in the region between 2013 and 2018
Even in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert.
Steve Hamilton-Clark, CEO, TNS Mena, a leading cus
Advertising spend in Bahrain during Ramadan is expected to top $12 million, a top industry official has said.
According to International Advertising Association Bahrain Chapter chairman and International Advert
The world's top food and drink companies announced a raft of measures on Wednesday to try to improve the industry's image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting defor
More than 1,000 digital leaders will convene in Dubai for a leading digital business and entrepreneurship summit this week.
The ArabNet Digital Summit 2014 will run from June 3 to 5 at the Atlantis the Palm and
Emirates General Petroleum Corporation (Emarat) has signed a deal with 24Group, a company that provides advertising solutions for businesses to install LED digital advertising screens at its stations in Dubai.
International Advertising Association (IAA) Bahrain Chapter chairman Khamis Al Muqla will participate in the 43rd International Advertising Congress to be held in Beijing, China from May 8 to 10.
Al Muqla is also the International
Digital advertising spend in the Mena region, which reached $300 million last year, is increasing at 37 per cent per year and could reach $1 billion in 2017, a study said.
“Digital advertising is the fastest growing segment
Emirates Neon Group (ENG), a leading visual communications company, is kick-starting the second quarter of events season in 2014 with strategic partnerships with prominent sports and fashion events across the GCC.
ENG was the plat
A nationwide crackdown on "sexy" advertising could be launched in Bahrain with MPs and municipal councillors joining forces to combat what some claim are provocative images that exploit women, a report said.