Backed by a growing number of modern facilities and government support, Makkah is set to become a new destination for the Mice tourism industry in Saudi Arabia, according to industry experts.
Traditionally seen as a site for
Ibtm china, which is set to take place in August next year, has reported a huge surge in international exhibitors – up over 45 per cent year-on-year at its September 2016 edition.
With China recently overtaking the US as the
The Middle East Mice sector has come a long way in a very short span of time and the GCC’s $1.3 billion Mice industry is set to experience further robust growth, with the UAE, Qatar, Oman and Saudi Arabia driving its expansion.
Some 3,000 Hosted Buyers and Trade Visitors who attended ibtm world 2015 said they were there to meet with the Spanish Mice industry and this demand is expected to increase this year according to the latest Euromonitor stats.
Dubai Business Events (DBE), the city’s official convention bureau, and the International Congress and Convention Association (ICCA), the global expert in association meetings, hosted the first ICCA Middle East International Meetings Forum
The Ministry of Tourism of Oman, headed by undersecretary Maitha Al Mahrouqi, has confirmed its participation in IMEX 2016, one of the leading Mice travel fairs that will be in Frankfurt, Germany, this week.
The exhibition, which
Dubai World Trade Centre reported an impressive 12 per cent year-on-year increase in traffic in 2015, delivering 2.74 million delegates and attendees, coupled with a strong 17 per cent increase in exhibiting companies.
Gloria Hotels & Resorts will introduce its new ‘Hello...Mice to meet you’ campaign to highlight the group's meetings, incentives, conferences, and exhibitions (Mice) facilities at Imex 2016, taking place in Frankfurt, Germany
Outbound business travel is fast becoming a core part of the outbound training, development programmes and incentives, especially for organisations in the GCC, said many speakers at the recently concluded Mice Arabia Congress 2016.
The Meetings, incentives, conferences, and events (Mice) market has grown rapidly in the GCC and particularly in Dubai, which in 2015 held nearly 27 per cent market share of the $1.3 billion Mice GCC market, said a report
According to a