Sunday 31 May 2015
 
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Loyalty programme

AirAsia eyes sale of stake in loyalty programme

Malaysia's AirAsia is in talks to sell a minority stake in its loyalty programme joint venture to private equity firms, in a deal that could value the business at about $330 million, people familiar with the matter told Reuters.

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Air Miles ME renews partnership with HSBC

Aimia, a global leader in loyalty management, has announced the agreement of a multi-year extension with founding partner HSBC for its participation in the Air Miles programme in the Middle East. "We are delighted with HSBC&#

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Meydan Hotels launches new loyalty programme in UAE

Meydan Hotels and Hospitality, a five-star destination hotel in Dubai, UAE, has launched the Al Yamamah Rewards loyalty programme for the first time in the Emirates. The annual food and beverage membership is two-tiered, starting at Gol

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Gulf Air launches Athens promotion

Gulf Air, the national carrier of Bahrain, has launched a “Double Miles” promotion giving its loyalty programme members the opportunity to earn double miles when flying to the airline’s newest destination, Athens.

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Etihad loyalty program becomes separate entity

Etihad Guest, the loyalty programme of UAE’s national carrier Etihad Airways, is entering its next phase of growth and has become a separate legal entity, Etihad Guest LLC. The evolution of Etihad Guest into a separate legal

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Air Miles in benefits tie-up with courier firm

Air Miles Middle East, the region’s largest loyalty programme, has entered into a partnership with courier company Skycom, which will allow members to earn Air Miles every time they use the courier service in the UAE, Qatar and Bahrain.

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NBAD, Etihad enhance loyalty programme

The National Bank of Abu Dhabi (NBAD) has partnered with Etihad Airways’ loyalty programme Etihad Guest, enabling the bank’s credit card holders to convert their NBAD Stars to Etihad Guest Miles. The Etihad programme w

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NBAD, Etihad enhance loyalty programme

The National Bank of Abu Dhabi (NBAD) has partnered with Etihad Airways’ loyalty programme Etihad Guest, enabling the bank’s credit card holders to convert their NBAD Stars to Etihad Guest Miles. The Etihad programme w

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Safi Airways launches loyalty programme

Safi Airways, the international airline of Afghanistan, has launched its customer loyalty programme “Saffron Rewards” for its trade partners and frequent fliers at an event in Kabul. Safi Airways has come up with a str

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Ikea launches loyalty programme in UAE

Ikea, a global furnishing retailer and a member of the Al Futtaim group of companies, has launched its Ikea Family customer loyalty programme in the UAE. It is accompanied by the launch of the Ikea Family range – offering ar

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