Monday 27 April 2015
 
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branding

Fitness First unveils new branding, philosophy

Fitness First, a global health and fitness chain, has unveiled a new fitness philosophy based on the principles of behavioural psychology, to encourage its members to adopt the right balance of training, healthy eating and motivation.

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Abu Dhabi Media revamps TV network with new focus

Abu Dhabi Media, a top multi-platform media and entertainment organisations in the Middle East, has re-launched its television network featuring a new, integrated strategy adopted to promote UAE as a key destination. The channel w

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Abu Dhabi Media revamps TV network with new focus

Abu Dhabi Media, a top multi-platform media and entertainment organisations in the Middle East, has re-launched its television network featuring a new, integrated strategy adopted to promote UAE as a key destination. The channel w

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New award to honour creativity in branding launched

An awards initiative that aims to elevate the level of professionalism in brand-making in Bahrain has been launched by Boxobia and Leaders Institute. The Best Bahraini Brand (BBB) Award will focus on the design and application of

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DaDeDo wins two branding projects from Adnoc

DaDeDo, a leading independent advertising agency, has won two projects from the Abu Dhabi National Oil Company for Distribution, which aim to focus on providing a variety of valuable services to clients throughout the UAE. Under t

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Google trounces Apple to become top brand

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. Google is valued at $159 billion, an increase of 40 per cent year on year. After thre

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Google trounces Apple to become top brand

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. Google is valued at $159 billion, an increase of 40 per cent year on year. After thre

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Cluttons to launch new brand in 2014

Cluttons, the Middle East’s leading international real estate consultancy, is set to launch its new brand in the coming year as the company embarks on ambitious plans for growth in 2014. The launch of an updated brand in the

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Family, politicans battle over Brand Mandela

From political posters to bottles of wine and kitchen aprons, the face and name of Nelson Mandela are a potent commercial and political brand in South Africa. Little wonder it's so sought after - and the source of occasional squabbles.

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Shuaa Capital unveils new logo, strategy

Shuaa Capital, a leading financial services institution in the GCC region, on Saturday officially launched its new logo along with its strategy to the public following its unveiling at a private event in Dubai. As the guest of hon

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